With the traditionally in-person AGM moving online in 2021, I needed to create content to direct Mount Royal University (MRU) students to register for the digital seminar. The content would need to be short enough to maintain the audience's attention, while simultaneously communicating the registration benefits.

The project began with a short script, detailing perspectives and the tone of each persona in the communications. Written in a friendly yet formal voice, the grey messages echoed that of the existing promotional material. Blue messages were structured far more casually, reflecting the audience's point of view. I completed the animation over several days, with a number of iterations that involved minor tweaks to timing, message length, and colours.