To better understand the concepts involving document design and printing, I self-published a small zine, which I sold on a personal use webstore for over a year, and ultimately raised over $800 for the Alberta Children's Hospital Foundation.

I began by outlining project specifications, settling on a 16 sided booklet printed at 5"×7". Using these guides I wrote out the copy, and determined the order in which information would be presented to the audience. A black and white colour scheme was chosen to give the zine a clean aesthetic, while supporting the hand drawn style and reducing printing costs. LEAFY by Ieva Mezule was chosen for the primary typeface to bring a human touch to the work, reinforcing the idea of the book having belonged to a previous owner. I then created over a half-dozen original illustrations to support the written content, as well as designing a number of maps to aid in the reader's immersion.

I knew a strong advertising campaign would be crucial to the zine's success, and reached out to a number of local content creators, after explaining the concept I worked with them to create a number of posts to generate interest in the product, which helped the zine launch to greater sales.